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Keeping abreast of the latest industry developments

Practitioners should update their professional expertise and industry news for the ever-changing needs of the business environment to stay competitive in the market.

Since Oct 2006, SPEED co-organizes a series of professional talks with Job Market which has received overwhelming response. The success continues in 2007, with professionals from logistic, media and marketing, housing management, trading and manufacturing industry sharing their expertise and experience.

緊貼行業資訊 提高市場觸覺

現今企業在瞬息萬變的營商環境中，要突圍而出，必須掌握行業資訊及了解市場動向。繼2006年10月與求職廣場(JobMarket)合辦首個「專業有道」講座系列以來，參與人數不絕；SPEED於2007年再接再厲舉辦一系列「專業有道」講座，並邀請物流、傳媒及市埸推廣、房屋管理、貿易及製造行業的資深從業員分享他們的經驗及心得。

 

Towards a professional housingmanagement

(2nd from left) Mr So Kai Ming, Executive Director, Urban Property Management Ltd, Ms Cissy Y. Y. Tsang, General Manager (Portfolio Management), The Link Management Ltd and Mr C. H. Fan, Managing Director, Synergies Holdings Ltd shared their expertise in housing management and the way to improve the customer service offered by the front-line staff. They also examined the strategy to tackle with the competitive and changing markets.

「優質物業管理新指標」房屋管理專業化

（左二起）富城集團執行董事蘇啟明先生、領匯管理有限公司物業組合管理總經理曾玉瑛女士及新昌管理服務有限公司董事總經理樊卓雄先生，分享他們對物業管理的心得，並討論如何提升前線員工的服務質素，以及在不斷轉變的競爭環境下，業界的應變策略。


The way to success in Marketing and Media

Ms Maureen Fung, General Manager, Leasing Department, Sun Hung Kai Real Estate Agency Ltd (centre) shared her experience on how to position a shopping mall and build the brand by using apm shopping mall as an example. Mr Lai Ting Yiu of Sing Tao Corporations briefed the overall media market and its promotional strategy.

Mr. James Hong (3rd from right), Senior Manager, Sales and Marketing Division, Sony Computer Entertainment Hong Kong Ltd talked about the successful promotional tactics of portable games and how to change people's perception of the products.

星級講者分享「傳媒及市埸推廣成功之道」

新鴻基地產代理有限公司租務部總經理馮秀炎女士(中)以APM商場為例，講解商場的定位及建立品牌形象的方法。星島雜誌集團行政總栽黎廷瑤先生就不同的廣告媒體講解其競爭情況及推廣策略；而Sony Computer Entertainment Hong Kong Ltd. 市場部高級經理項明生先生(右二)則為與會者分享如何利用嶄新的推廣策略宣傳遊戲機產品及改變大眾對遊戲機的印象。

 

Mr Wilson Wong, Advertising Director
Hong Kong Economics Times
香港經濟日報廣告部總監黃得其先生

SPEED has organized two information sessions and career talks for PolyU SPEED and Northumbria University Top-up Degree programmes in April 2007. Programme Leaders have introduced the programmes, with graduates and students to share their learning experience. SPEED has also invited industry professionals to brief the participants the career prospects and salary trend.

SPEED今年四月舉辦了兩埸有關理大專業進修學院及英國諾桑比亞大學學士學位銜接課程簡介及就業講座。講座內容除了介紹有關課程的一般資料外，亦有現正就讀不同課程的同學及畢業生為眾與會者分享學習心得。除此之外，今年學院亦邀請了不同行業及專業學會的專業人士分析各行業的就業情況及薪酬趨勢。
Mr Alvin Lam, Director, Professional Development Dept., Institute of Financial Planners of Hong Kong
香港財務策劃師學會專業發展部總監林昶恆先生

 

Bachelor of Arts in Travel Industry Management students had the privilege of visiting Cathay Pacific City at the Hong Kong International Airport on 7 May 2007. The objective of the visit was to better understand how Hong Kong's home-grown airline successfully becomes the world's favourite airline, earning it the title “Airline of the Year”.

The visit began with a corporate briefing, followed by sharing sessions on airline planning with experienced airline personnel. Students learnt how Cathay Pacific managed its fleet of aircraft and flight schedules, and how it planned its cabin as well as catering services to achieve optimal results. Finally, students were toured the Airline's safety training centre, mock aircraft, and crew lounge.

就讀旅遊服務業管理學文學士課程的同學，在今年五月七日造訪位於香港國際機場的「國泰城」，以探討國泰航空被譽為「最佳航空公司」的成功要訣。

造訪當日議程緊湊，首先是機構簡報及由公司資深人員分享經驗，同學們認識到國泰處理航隊運作及航班安排的管理模式，也認識到公司在客艙與飲食服務方面如何達到理想成效。最後，同學們更參觀了國泰航空的安全訓練設施、模擬機艙以及機艙人員休息室。

SPEED refreshed its new look on 9 July. To celebrate the launch of the new logo, SPEED has organized a ceremony and invited members of School Advisory Committee, partnering institutions, staff and student ambassadors to share the memorable occasion.

Prof. Peter Yuen, Dean of College of Professional and Continuing Education welcomed the adoption of the new logo and delighted to recognize the change as another milestone for SPEED. Joining Professor Yuen is Dr Jack Lo, Acting Director of SPEED who has made explanation of the new logo as the mathematical symbol of “final answer” as a sign of SPEED's commitment to provide high quality education programmes.

七月九日是SPEED迎接新標誌的日子，為慶祝全新標誌的啟用，SPEED特別舉行了一個啟用酒會，出席者包括學院顧問委員會委員、各合作顆伴、各同事及學生大使。

專業及持續教育學院院長阮博文教授表示非常高興SPEED採用全新標誌，標誌新里程；專業進修學院署理院長羅文強博士則解釋新標誌以象徵「答案」的數學符號，代表學院致力提供高質素的課程。
Dr Jack Lo, Acting Director of SPEED & Student Ambassador of SPEED
署理院長羅文強博士與學生大使合照


Editorial Board 編輯委員會
Jack Lo 羅文強,Acting Director署理院
Thomas CH Wong 黃正虹,Deputy Director副院長
Doris Ng 吳慧紅,School Secretary院務主任

School of Professional Education and Executive DevelopmentQR802, 8/F, Core R, The Hong Kong Polytechnic University, Hung Hom, Kowloon

專業進修學院九龍紅磡香港理工大學R棟8樓QR802室
電話 Tel: 3400 2828 　　傳真 Fax: 2363 0540
電郵 Email: speed@polyu.edu.hk
網址 Website: www.speed-polyu.edu.hk

School of Professional Education and Executive Development is operated by College of Professional and Continuing Education Limited which is an affiliate of The Hong Kong Polytechnic University.

專業進修學院是由香港理工大學之附屬機構專業及持續教育學院有限公司管理。