I am Peony Law On Ni, a SPEED graduate with a Bachelor of Arts in Marketing and Public Relations (MPR). Since my graduation in 2006, I have been working in a telecommunications company as a Marketing Assistant.

My job entails assisting the General Manager in coordinating, monitoring and approving marketing campaigns, including new product or service launch, and customer retention programme. As for my daily duties, they include preparing marketing proposals, monitoring competitors' news and advertisements, and arranging internal and external meetings. Given the opportunity to work with different marketing teams, I have been able to take on a variety of tasks and challenges.

Although my previous study may not be directly related to my job, my background knowledge of marketing has enhanced my adaptability and productivity. This is particularly an important training for crisis management. The problem-solving skills I have learnt from SPEED come in handy. People skills are also essential to my work. My experience as a committee member of Chit-Chat MPR (Class association of MPR) at SPEED has given me the chance to hone my communication skills.

As I have just started out on my career, there is a lot for me to learn. I find the knowledge learnt in SPEED very useful and relevant to my work and I look forward to further development in marketing as my future career.

我是羅安妮，專業進修學院 (SPEED) 市場營銷及公共關係文學士課程的畢業生。於2006年畢業之後，我一直在一家電訊公司任職市務助理。

我的主要職責是協助總經理協調、監察、審批各項市場推廣活動，其中包括推出新產品或服務，以及保留現有客戶計劃。至於其他日常職務，則包括撰寫計劃書，監察競爭對手新聞及廣告，並安排公司對內以及對外會議。由於工作涉及與其他市務小組合作，因此亦有機會接受各種任務與挑戰。

我在SPEED期間所學到的市場學知識，對我的適應能力與工作表現都很有幫助，遇到突發事件就更大派用場。我在SPEED學到的解難能力很管用，待人接物的技巧對我現時的工作也很重要。我在學時當班會幹事的經驗，正好給予我培養溝通技巧的機會。

我的事業才剛起步，要學習的仍然很多。我覺得在SPEED所學到的知識對我現在的工作非常有用，並期望今後在市務工作上繼續進步，在這方面發展個人事業。

Throughout the course of my study, I was particularly interested in professional packaging design and found the ‘form is function’ principle most inspiring. Having typography as my favourite subject, I was thrilled to study the revolution in typography and get to know some Japanese typography design gurus.

As for design practice, I have not only attempted experimental projects and commissions, but have also learnt much about business management and marketing technique in the process.

Even before I completed my study at SPEED, I had planned to set up a design company and create my own brand. My final-year project was on the theme “ Post-Family” and I obtained a pass with credit.

Immediately after graduation in mid May 2006, I set up my own company, known as Lucosa Company, with my own brand, Folk Frame. My dream really comes true.

Speaking from my own experience, Bachelor of Arts in Applied and Media Arts offered by SPEED is definitely the best choice for those with a keen interest in design and are ambitious to become professional designers.

我在求學過程中不但學會了專業包裝設計，更大受「外型＝功能」的設計原則所啟發。我對排版一科最感興趣，能夠從中學到排版革命的歷史，並且認識到一些日本排版設計大師，尤其教我大感興奮。

至於設計實務方面，除了在實驗項目上作出嘗試，並且接獲一些合約工作以外，我也從中學到設計的業務管理和市務技巧。

因此，在理大專業進修學院畢業之前，我已計畫自己開辦自己的設計公司，並創立原創品牌。我的畢業習作題目是Post-Family，並取得「良」的成績畢業。

2006年5月中畢業後，我就馬上成立自己的公司 － Lucosa Company，原創品牌則名為Folk Frame，我終於可以得償素願。

憑我的個人經驗來說，理大專業進修學院舉辦的應用及媒體藝術文學士課程，對有志於發展設計事業，而又一心成為專業設計師的同學就最合適不過。

My name is Raymond Chau. I graduated from the three-year part-time Bachelor of Arts in Applied and Media Arts programme in 2006. Although it was difficult to juggle work and study, I managed to attend my classes and finish all my assignments on time. I was also happy to be able to meet a lot of interesting people with different design backgrounds.

Currently I am working in the creative department of an advertising agency. We have six creative teams to handle different clients, and my team is the one dealing with our clients on a regional basis.

Over the last three years of my studies under this programme, I have had the chance to deepen my knowledge of graphic design and gain exposure to different media like video, motion graphics, and interactive installation. I have also got to work with other classmates in group projects. In the process I learned how to see the bigger picture by being involved in a project from start to finish, and how to liaise with different people with different skills to achieve the same goal. Most importantly, the programme has helped me understand the power of creativity by teaching me how design ideas can be transformed into a powerful force that drives our economy, and what a significant role creative industry can play in enabling Hong Kong to stay competitive in Asia Pacific and even in the world.

我是周世才，2006年畢業於三年制應用及媒體藝術文學士兼讀課程。雖然工作與學習很難兩面兼顧，但我都能出席各課堂，並且依時完成所有作業。在學時也很高興能結交來自不同設計背景而又各有風格的同學。

我目前任職於一家廣告公司的創作部，部門共分六個創作小組，以照顧不同客戶，我所屬的一組專責服務區域性的客戶。

我就讀這個課程的三年間，有機會加深對平面設計的認識，並且接觸到視像、移動圖像與互動裝置等不同媒體。我也經常與同學合作完成分組項目，在全程投入的過程中，學會處處為大局一想，與擁有不同技能的人聯繫，為共同目標合作。最重要的是，課程教我明白到創意力量之大，懂得怎樣把設計意念化為經濟動力，而創意工業又怎樣促使香港在亞太區以至全世界保持競爭優勢。