Dr. Wut is a Lecturer with SPEED and teaches courses in public relations, marketing and management. He has taught undergraduate and postgraduate courses in research methods, operation management, economics and management with tertiary education institutions in Hong Kong. In addition to his teaching experience, he has extensive management and marketing experience in multinational corporations.
His research interest area covers customer loyalty, media relations, cause-related marketing and family consumer behaviour. He has published paper in international journal Young Consumers and contributed entries for business encyclopedia. He has also presented his papers in international academic conferences.
Dr. Wut is currently a member and Chartered Marketer with the Chartered Institute of Marketing. |