Quick Course Finder Advanced Finder

 
PolyU SPEED
About PolyU SPEED
PolyU SPEED Video
PolyU SPEED Director
College of Professional and Continuing Education (CPCE)
PolyU SPEED Alumni Association
PolyU SPEED Programmes & Courses
PolyU SPEED Subject Areas
PolyU SPEED Undergraduate Programmes including Top-up Bachelor
PolyU SPEED Professional and Executive Development
PolyU SPEED Short Courses
PolyU SPEED Course Finder
PolyU SPEED Publications
PolyU SPEED Prospectus
PolyU SPEED Newsletter
PolyU SPEED News & Events
PolyU SPEED Latest News
PolyU SPEED Event Calendar
Talk to PolyU SPEED
Feedback to PolyU SPEED Webmaster
PolyU SPEED e-Study Advisor
Contact PolyU SPEED
PolyU SPEED Useful Links
 

Staff Directory

 
Lecturer Á¿®v
WONG, Wai Sum Phoebe
¶À¼z¤ß
MA (U. of Helsinki); MSc (National U. Ireland); PhD (Lanc.)
Tel: 3746 0072spphoebe@speed-polyu.edu.hk

Dr. Phoebe Wong is a Lecturer in Marketing and Public Relations at PolyU SPEED. Before gaining her PhD in Marketing from Lancaster University, Dr. Wong obtained her MA in General Linguistics from the University of Helsinki, and MSc in Marketing from University College Dublin.

Dr. Wong worked as marketing manager for a Finnish company manufacturing heart-rate monitors for the Asia-Pacific markets. Prior to joining SPEED, Dr. Wong taught marketing at advanced diploma, undergraduate and postgraduate levels at Hong Kong Baptist University, Lancaster University, and Lingnan Institute of Further Education.

With specialisation in Chinese consumer behaviour, Dr. Wong¡¦s research interests lie in consumer identity project within the Consumer Culture Theory (CCT) paradigm. Her research revolves around the issues of self, possessions and gift-giving, and deals with the impact of social and cultural influences on consumer behaviour and the construction of self. Dr. Wong is particularly interested in how consumers make sense of self through storytelling. Her doctoral thesis explored self and possessions through Hong Kong Chinese consumers¡¦ life story narratives.

REFERRED PUBLICATIONS

Wong, Phoebe and Margaret K. Hogg (2011), ¡§Exploring the Self-Possession Boundary through Hong Kong Chinese Consumers¡¦ Narratives of Important Possessions¡¨, in Special Session: Phoebe Wong and P. Connell ¡§Novel Extensions of Extended Self,¡¨ European Advances in Consumer Research, proceedings forthcoming (London)

Wong, Phoebe and Margaret K. Hogg (2010), ¡§Examining Belk¡¦s Concept of Possessions and the Extended Self in a Non-Western Context: How Hong Kong Chinese Consumers¡¦ Narratives Illuminate the Boundary between Extended Possessions and the Extended Self,¡¨ ACR Workshop on ¡§Enhancing the Status of Consumer Research in Non-Western Contexts¡¨ (Glasgow)

Wong, Phoebe and Margaret K. Hogg (2010), ¡§My Possessions are Mine and Your Possessions are Mine too. Using Hong Kong Chinese Consumers¡¦ Narratives to Illuminate the Boundaries between Extended Possessions and the Extended Self,¡¨ Advances in Consumer Research, proceedings forthcoming Pittsburgh)

Wong, Phoebe and Margaret K. Hogg, (2009), ¡§Changes in Self and Interpersonal Relationships Over Time: A Study of Important Gifts from Gift-Recipients¡¦ Perspectives,¡¨ Advances in Consumer Research, Vol. 36, p. 273 - 279 (San Francisco)

Wong, Phoebe and Margaret K. Hogg (2008), ¡§Independent and Interdependent Selves amongst Hong Kong Chinese Consumers¡¨, in Special Session: Pauline Mcclaran and Margaret K. Hogg ¡§Conflict and Uncertainty in Identity Projects: Narrating Aspects of the Consuming Self in Different Ethno-Cultural Context¡¨, Consumer Culture Theory Conference, p. 13 (Boston)

Wong, Phoebe and Margaret K. Hogg (2008), ¡§Using Public and Private Possessions to Map Different Aspects of the Self of Hong Kong Chinese Consumers,¡¨ Vol. 6, 6th Customer Research Academy Workshop Series (CRAWS) Conference, p. 47 ¡V 48 (Manchester)

Wong, Phoebe and Margaret K. Hogg (2008), ¡§Mapping Self and Identity via Symbolic Consumption and Special Possessions in Hong Kong Chinese Society,¡¨ Global Marketing Conference, p. 15 (Shanghai)

Wong, Phoebe and Margaret K. Hogg (2007), ¡§Hong Kong Consumer Narratives about Self, Possessions and Symbolic Consumption,¡¨ Society for Consumer Psychology (Div. 23) 115th APA Annual Convention, p. 401 (San Francisco)

Wong, Phoebe and Margaret K Hogg (2007), ¡§Symbolic Consumption in Hong Kong Chinese Society: Narratives of Self and Special Possessions,¡¨ European Advances in Consumer Research, Vol. 8, p. 126 - 127 (Milan)

BOOK

Wong, Phoebe (1999), A Study of Language Attitudes of Cantonese Chinese People towards Cantonese and Finnish in Finland, Helsinki, Helsinki City Education Department.







 
© The Hong Kong Polytechnic University 2024