Dr. Lam is a Senior Lecturer in marketing at PolyU SPEED. He has substantial teaching experience in both local and overseas tertiary institutions. Prior to joining PolyU SPEED, he taught marketing at CityU at both undergraduate and postgraduate levels. He also had experience proctoring marketing undergraduates in the University of Western Sydney, Australia. Dr. Lam earned his PhD and Master Degree in Marketing Management from the Macquarie Graduate School of Management (MGSM) of Macquarie University, Australia. Before taking up the career as an academic, Dr. Lam has solid commercial experience in the marketing field. He worked at the marketing division of both Hang Seng Bank and DBS. Dr. Lam currently holds professional membership of The Chartered Institute of Marketing from the UK and the Hong Kong Institute of Marketing.
Dr. Lam has a strong passion in tertiary education and is dedicated to teaching. He was a finalist in the 2008 CityU Teaching Excellence Award competition. The teaching philosophy of Dr. Lam is ¡¥to develop individual potentials, to cultivate students¡¦ positive attitudes to learn, and to prepare them for lifelong learning and future challenges¡¦.
An active researcher, Dr. Lam¡¦s research interest focuses on financial services marketing (in particular the area of customer loyalty) and buying behavior in luxury products. His work has been presented in many leading marketing conferences in China, Australia and the UK. His research on how business customers made tradeoffs between various marketing factors won the Best Paper Award in the 2006 Australian and New Zealand Marketing Academic Conference (ANZMAC). Dr. Lam has published in leading marketing journals and a case study in an international marketing research textbook.
Journal Articles, Conference Proceedings and Case studies:
- Chu-Lo, Canie KY, Burton, Suzan and Lam, Regan (2012), ¡§Affiliation, Differentiation, and Social Taboos in Luxury Fashion Purchases in China¡¨, International Conference on Globalization and Marketing Strategy (the 8th Royal Bank International Research Seminar), Shanghai, China.
- Lam, Regan and Burton Suzan (2011), ¡§Share of wallet and Business Banking Loyalty: An exploratory study¡¨, 5th International Conference on Business Market Management, Tampere, Finland.
- Lam, Regan (2010), ¡§Hong Kong: Staying ahead of the competition in the Wealth Management Business¡¨, Comprehensive Critical Thinking Cases, Marketing Research- 6th Edition (Global Edition), pp. 812-814, Pearson Education.
- Lam, Regan, Burton, Suzan. and Lo, Hing-Po (2009), ¡§Customer tradeoffs between key determinants of SME Banking Loyalty¡¨, International Journal of Bank Marketing, Vol. 27, No. 6, pp. 428-445.
- Lam, Regan and Burton, Suzan. (2006), ¡§SME banking loyalty (and disloyalty): a qualitative study in Hong Kong¡¨, International Journal of Bank Marketing, Vol. 24 No.1, pp. 37-52.
- Lam, Regan, Lo, Hing-Po and Burton, Suzan (2006), ¡§Customer Loyalty in SME Banking: A Choice Modeling Approach¡¨, Academy of Marketing Conference, London, United Kingdom.
- Lam, Regan, Burton Suzan and Lo, Hing-Po (2006), ¡§Trade-offs in cognitive and affective components of business customer loyalty¡¨, ANZMAC2006 Conference, Brisbane, Australia.
- Lam, Regan and Burton Suzan (2005), ¡§Investigate the drivers of SMEs¡¦ banking loyalty in Hong Kong¡¨, ANZMAC 2005 Conference, Perth, Australia.
- Lam, Regan and Burton, Suzan (2005), "Bank selection and share-of-wallet among SMEs: apparent differences between Hong Kong & Australia", Journal of Financial Services Marketing, Vol. 9 No. 2, pp. 204-213.
- Lam, Regan and Burton, Suzan (2004), ¡§Bank selection and share-of-wallet among SMEs: apparent differences between Hong Kong & Australia¡¨, Emerging Financial Services Markets Asia-Pacific 2004 Conference, Sydney, Australia.
- Lam, Regan and Burton, Suzan (2003), ¡§Banking Loyalty by SME Businesses: A Qualitative Study of the Hong Kong Market¡¨, ANZMAC 2003 Conference, Adelaide, Australia.
- Lam, Regan and Burton, Suzan (2002), ¡§Banking Loyalty by SME Businesses: A Pilot Study of the Hong Kong Market¡¨, ANZMAC 2002 Conference, Melbourne, Australia.
- Fam, Kim Shyan, Gray, Brendan J., Lam, Regan and Yang, Zhilin (2002), ¡§Consumers' Views of University Promotion Campaign - Evidence from Malaysia, Singapore and Hong Kong¡¨, ACR-Asia Pacific Conference, Beijing, China. |
