今年的「最佳創意大賽」，PolyU SPEED與社會企業「黑暗中對話」合作。
This year PolyU SPEED partnered with Dialogue in
the Dark Hong Kong for its 6th “Best Innovation
Awards”.
冠軍隊伍Unicorn表現專業，其計劃書內容充滿驚喜，例
如模擬「黑暗中對話」體驗館，設計街頭遊戲「Coffee Event」，鼓勵外國遊客參與蒙眼沖咖啡遊戲。
Unicorn presented professionally and their proposal
is full of surprises, including setting up a virtual
experiential exhibition hall and a coffee booth
on the street to encourage tourists to try making
coffee with their eyes masked.
PolyU SPEED院長羅文強博士認為三隊進入決賽的隊伍均表現出色，他說道：「正在修讀副學士或高級文憑課程的參賽同學絕不比學士學生遜色。而於比賽中，令我印象最深刻的，是其中一隊進行過實地遊客調查，資料搜集充分，分析理據充足，增加了計劃書的說服力。」DiD
HK更考慮邀請三隊勝出隊伍參與即將舉行的「暗中作樂」（Concert in the Dark）活動，讓他們繼續發揮創意。
The 6th Best Innovation Awards
Promoted "Dialogue in the Dark" as Hong Kong's new
tourist attraction
"Best Innovation Awards 2012" has attracted 43 student
teams from 7 higher education institutions to participate.
The participating teams had to use their creativity to write
a marketing proposal to promote the experiential exhibition
hall of "Dialogue in the Dark Hong Kong" (DiD HK)
among tourists, with a goal to provide participants with the
experience of the daily life of those visually impaired and
to raise participants' empathy for and awareness of diversity.
The Gold Award winning team Unicorn presented their ideas
professionally and their proposal was full of surprises. They
suggested setting up a virtual experiential exhibition hall
and a coffee booth on the street to encourage tourists to
try making coffee with their eyes masked. Not only did the
competition enable students to apply their exquisite knowledge
to real business environment, but it also helped students
learn how to develop creative marketing campaigns under tight
budget.
Dr. Jack LO, Director of SPEED, thought that the three award-winning
teams had done a great job. He commented, "The participants
are all Associate Degree or Higher Diploma students and their
performances are as good as that of undergraduate students.
What impressed me most is that one of the teams had conducted
a tourist survey and did a comprehensive research on the case.
Their detailed analysis made the proposal a convincing one."
DiD HK even considered to invite the three award-winning teams
to participate in their up-coming "Concert in the Dark"
and use the activity as a platform to further utilize their
creativity.
最佳創意大賽2012得獎名單
“Best Innovation Awards 2012” List of Awardees:
